What is a business intelligence dashboard you ask, well let me tell you.
A business intelligence dashboard is a data visualization tool that displays the current status of metrics and key performance indicators for a business. Dashboards consolidate and arrange numbers, metrics and sometimes performance scorecards on a single screen. They may be tailored for a specific role and display metrics targeted for a single point of view or department. The essential features of a BI dashboard product includes a customizable interface and the ability to pull real-time data from multiple source.
Oracle and Microsoft are among the vendors
of business
intelligence dashboards. BI dashboards can also be created through other business applications,
such as Excel. Business intelligence dashboards are sometimes referred to as enterprise
dashboards.
The business intelligence dashboard is often confused with the performance scorecard. The main
difference between the two, traditionally, is that a business intelligence dashboard, like the
dashboard of a car, indicates the status at a specific point in time. A scorecard, on the other
hand, displays progress over time towards specific goals. Dashboard and scorecard designs are
increasingly converging. For example, some commercial dashboard products also include the ability
to track progress towards a goal. A product combining elements of both dashboards and scorecards is
sometimes referred to as a scoreboard.
Tuesday, November 19, 2013
Monday, November 18, 2013
Twitter to the Rescue
Twitter has launched a new feature that sends alerts to people's twitter accounts concerning emergencies. These will only be tweets about urgent, life threatening emergencies such as floods, hurricanes, tornadoes, etc. The feature is only offered to the UK right now, and is only sent to those who have signed up for the feature. Twitter decided to create this program after the 2011 tsunami in Japan when people used twitter to find out information on the disaster that had occurred. Here is an example of an emergency tweet.
These tweets will contain an orange bell at the end of the tweet to make it stand out from the rest. With over 232 million monthly users, Twitter has found a way to do their part in keeping the public informed of disastrous situations.
- Do you think this is a good idea to use Twitter as the source for emergency alerts?
- Do you think the U.S. should adopt this feature?
http://www.bbc.co.uk/news/technology-24986263
Tuesday, November 12, 2013
10 Reasons to Market Via Email Continued
As an overview from the first article I wrote the first five reason to market vial email were: penetration, reach, lifespan, return-on-investment, and analytics. I'm going to finish up with the last five: engagement, integration, promotional, mobility, and personalization.
6) Engagement
You don’t usually hear the words “email” and “engagement” in the same sentence.
A question asked frequently among businesses is: When was the last time a subscriber replied to one of your emails? As a small business, email needs to become the ultimate engagement vehicle, a true 2-way street. We’re not talking about public engagement like Twitter or Facebook, we’re talking about one-on-one with prospects that have clearly expressed interest by joining the business' list.
7) Integration
The beauty of all this is that email and social media are friends, especially Facebook.
If you’re failing to see these potential connections, you’re probably wasting great opportunities not only for growth but to establish cross platform initiatives.
8) Promotional
77% prefer email to receive promotional content, while only 4% prefers Facebook, and LinkedIn users have zero (0%) tolerance for promotional messages. There is a natural perception users have for different networks and how that affects conversion. Facebook for example is viewed by the average user as a place to connect and interact with friends and family. You never hear “I can’t wait to see what Wells Fargo said on Facebook today." Email is perceived differently, perhaps due to its privacy or simply because we’ve grown used to receiving promotional items in the mix with other types.
9) Mobility
While it’s understandable that the majority of transactions will take place on the web, Mobile email already accounts for 13%. These are not small numbers and, while some marketers worry about having to be “compatible”, the smart ones are busy working on a whole new channel to deliver their messages: right to the hand of the subscriber!
10) Personalization
Email has the power to send one piece of content to thousands of people and still have some level of personalization. But that’s just the tip of the iceberg, “Segmentation” of your list allows you to separate subscribers in different groups to send highly targeted messages depending on actions taken or specific times.
Recap
Yes, email is the only channel of communication that remains private, that is a direct connection between the business and the prospect, and most importantly, it has an opt-in process that turns it into the purest form of Permission Marketing
I love social media but, as they say, the money is in the list...
So what do you think? Is emailing customers important for marketing? Or is it a waste of time?
6) Engagement
You don’t usually hear the words “email” and “engagement” in the same sentence.
A question asked frequently among businesses is: When was the last time a subscriber replied to one of your emails? As a small business, email needs to become the ultimate engagement vehicle, a true 2-way street. We’re not talking about public engagement like Twitter or Facebook, we’re talking about one-on-one with prospects that have clearly expressed interest by joining the business' list.
7) Integration
The beauty of all this is that email and social media are friends, especially Facebook.
If you’re failing to see these potential connections, you’re probably wasting great opportunities not only for growth but to establish cross platform initiatives.
8) Promotional
77% prefer email to receive promotional content, while only 4% prefers Facebook, and LinkedIn users have zero (0%) tolerance for promotional messages. There is a natural perception users have for different networks and how that affects conversion. Facebook for example is viewed by the average user as a place to connect and interact with friends and family. You never hear “I can’t wait to see what Wells Fargo said on Facebook today." Email is perceived differently, perhaps due to its privacy or simply because we’ve grown used to receiving promotional items in the mix with other types.
9) Mobility
While it’s understandable that the majority of transactions will take place on the web, Mobile email already accounts for 13%. These are not small numbers and, while some marketers worry about having to be “compatible”, the smart ones are busy working on a whole new channel to deliver their messages: right to the hand of the subscriber!
10) Personalization
Email has the power to send one piece of content to thousands of people and still have some level of personalization. But that’s just the tip of the iceberg, “Segmentation” of your list allows you to separate subscribers in different groups to send highly targeted messages depending on actions taken or specific times.
Recap
Yes, email is the only channel of communication that remains private, that is a direct connection between the business and the prospect, and most importantly, it has an opt-in process that turns it into the purest form of Permission Marketing
I love social media but, as they say, the money is in the list...
So what do you think? Is emailing customers important for marketing? Or is it a waste of time?
Tuesday, November 5, 2013
What Most Companies Don't Know
Social media has arrived, but companies still aren't sure what to do with it. 58% of companies are currently engaged in social networks like Facebook, microblogs like Twitter, and sharing multimedia on platforms such as YouTube - but research from the Harvard Business Review Analytics Services reports "The New Conversation: Taking Social Media from Talk to Action" finds that much of the investment in social is future-oriented.
Why do you think businesses are investing in social in the future, rather then the present?
Living on the Ocean
Have you ever seen the movie Waterworld? Where all the earth is under water now and everyone has to live on the ocean? The world may not be in danger of being completely covered by water, but the possibility of living on the ocean is now a reality. New technology has allowed architects to come up with good, sustainable, environments and homes for people to live on the ocean. The homes will comprise of a spherical shape that will allow it to stay stable and afloat during calm waters, and to submerge and stay unharmed during rough seas. A province in China has actually been living on the ocean since 700 AD and as per custom to their culture were not allowed to come onto land. So it can be done. The main concern with this is the depletion of supplies. The fish supply would go down as the amount of fishing in those certain areas would rapidly increase, but scientists say that the algae these pods will create will feed fish and multiply them and these fish will feed bigger fish which will in return feed humans,
- would you ever live on the ocean in one of these secure houses?
- what would be some concerns you have?
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