I am new to twitter. I did not have an account before this class, but I have found a few common things amongst the people I have followed. I started following composers and companies dealing with musical equipment since my job is composing music. What I observed was an overwhelming amount of re-tweets. Especially from one company I follow, Martin Guitars. Martin Guitars are a highly reputable guitar company with over 77,000 followers. Martin re-tweets people all the time, which in return ends up on my feed as well. So even though I am not following these people, they show up on my feed because Martin has re-tweeted them. If you can get the attention of a large company like Martin and get them to re-tweet your information then you can have a huge amount of free publicity to all of their followers.
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